Case study / Experience architecture — Indeed
Reshaping Indeed to serve hourly workers
Project overview
Diagnosed the pattern behind Indeed’s top three product issues and led a company-wide redesign of information architecture, UX, and matching models to improve outcomes for the underserved majority: hourly workers.
Experience architecture lead, Indeed
- → Experience architecture
- → Information architecture
- → UX content
- → Product strategy
Key results
Connected the experience
- Identified a shared architecture problem behind three high-priority product issues
Designed for hourly workers
- Refocused information architecture and matching experiences on the underserved majority
Aligned the platform
- Connected UX content, product strategy, and matching models in one system
01 / Problem
Three product issues shared one underlying pattern.
The platform had evolved through separate product decisions, leaving job seekers to navigate disconnected information and matching experiences.
02 / Strategy
A new experience architecture connected the system.
The work aligned information architecture, UX content, and product strategy with the models responsible for matching people to jobs.
03 / Focus
Hourly workers became the measure of a better experience.
Design decisions were grounded in the needs of the majority of job seekers, creating a clearer and more useful path through Indeed.