Brand strategy research, positioning, character, manifesto, voice & tone
HI THERE, I’M
LAURA
SCULLIN
Clients
& collaborators
I work with product companies, brand studios, and emergent ventures—wherever brand, product, and content need to become one coherent experience.
Collaborators
- Koto
- Frog
- Newlab
- Accpl.co
- Accenture
- Fjord
Technology
- Google Gemini
- Google for Education
- Indeed
- YouTube
- AT&T
- IBM
- Cisco
Culture & commerce
- Marriott
- Disney
- Blue Cross Blue Shield
- Northwell Health
- H&R Block
- John Deere
- ExxonMobil
- Payactiv
- Careswitch
Industries & products
- Healthcare
- Fintech
- Hospitality
- eCommerce
- Entertainment
- Loyalty programs
- Search & discovery
- B2B & B2C
- SaaS
Common project types
Brand architecture naming system, name guidelines, product taxonomy
Websites information architecture, service definition, copywriting
Brand extension applying brand positioning to voice, web, & key flows
UX content design product strategy, information architecture, UX copy
Design systems brand playbook, language library, LLM prompts, CMS