a BRAND, PRODUCT, and CONTENT STRATEGIST available for meaningful ventures.
Intro
I’m a writer and strategist who finds the story in the mess and makes people believe. I use clear narratives and structured content to build brands, launch products, and align teams around meaningful ideas.
Purpose
I use content design practices to help teams create experiences that cultivate the potential in people and communities. I believe thoughtful content plays a critical role in creating a future filled with more effective, inclusive interactions.
Work Samples
All work is currently private. Please contact me directly about work samples and references. In the meantime, feel free to ask me about:
01
Communicating the COVID-19 Emergency Ventilator Response
02
Rebranding a company that improves quality of life for home care professionals
03
Making clarity a competitive advantage for healthcare providers
04
Creating content guidelines for credit unions across America
05
Founding, defining, and branding a design firm
06
Building content practices at frog Design & Chaotic Moon (now Fjord)
07
Organizing the wisdom from Women of Innovation into an interactive event
08
Telling the story of every eater in America to a national grocer
Capabilities include:
Research and Strategy
Plan and Conduct Design Research
Craft and Evolve Research Methods
Stakeholder, SME, and User Interviews
Surveys, Interviews, and Workshops
Experience, Brand, and Voice Audits
Creative/Campaign Briefs
Design Thinking and Concepting Workshops
Behavioral Archetypes
Journey Maps and Service Blueprints
Product and Service Definition
Product and Service Roadmaps
Content Design
Content Models
UX Copy
UX Design
Content Creation Guidelines
Design Language Systems
CMS Experience Design
Technical Writing
Brand Strategy
Brand Voice and Tone
Naming / Verbal Identity
Brand Architecture
Product Taxonomies
Messaging Frameworks
Editorial Calendars
Articles, Interviews
Speech Writing
Video Direction, Scripts, and Voiceover
Advertising Campaigns
Sales Materials
Investor Decks
Videos, So Many Videos
Business Development
Company Positioning
Service Definition
Marketing and Sales Materials
Pitching, Proposal Writing, and Scoping
Team Management
Vision and Direction for Content Department
Job Roles, Milestones, and Expectations
Team Tools, Processes, and Methods
Formal and Informal Skill Share
Cross-Department Learning
Writing for Impact
UN Women’s Equals
(they even let me go to the White House)
Women of Innovation
Waller Creek Conservancy
Every Ex-Boyfriend’s Résumé
